BuzzFeed’s traffic

For starters, don’t think of BuzzFeed as a publisher of a single website that has great social media chops. It’s a “fully integrated social platform” whose Snapchat and Instagram channels are as important as — if not more important than — its natively hosted stuff. Want proof? Peretti read aloud BuzzFeed’s traffic proportions on the show:

23 percent: Direct to the site or apps

14 percent: YouTube views

2 percent: Google search to the site

6 percent: Facebook traffic to the site

27 percent: Facebook native video

4 percent: Images on Facebook

21 percent: Snapchat content views

3 percent: Other distributed platforms

Re/code, Noah Kulwin: “This Week on ‘Re/code Decode’: CEO Jonah Peretti Explains How BuzzFeed Won the Internet.”

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