/ Pattie Gonia vs Patagonia, la suite
Patagonia is taking Pattie Gonia to court.
The outdoor apparel company is suing the drag queen and environmental activist for trademark infringement, arguing that Pattie Gonia moved away from “discrete use of a persona to engage in activism” and “transformed into a commercial enterprise.” In doing so, Pattie Gonia is causing irreparable harm to Patagonia, the company said in a lawsuit filed in January.
Mx. Gonia, speaking publicly on social media last week for the first time since the lawsuit was filed, said the company was trying to take away their name permanently and “erase an activist,” and called on Patagonia to drop the lawsuit.
The lawsuit will hinge on the role of First Amendment rights and parody in a dispute over a brand name and services, said Nancy J. Mertzel, a trademark lawyer who is not affiliated with the case.
“Even though Patagonia is a very public benefit-minded corporation, they need to protect their assets,” she said. “I think there’s a lot at stake, certainly for Pattie — as a spokesperson, and as an environmental activist.”
[…] Mx. Gonia said she filed to trademark the name “not to compete with a multibillion-dollar corporation” but because of a trademark dispute facing another drag queen, Lexi Love.
Mx. Gonia said the timing of Patagonia’s lawsuit, “at the height of anti-LGBTQ politics and attacks,” was purposeful. “They looked at this political moment and thought they could pull this off without a pushback,” she said.
In a response to Patagonia’s filing, Mx. Gonia denied the allegations and asked for a full jury trial. Lawyers for the drag queen did not respond to a request for comment.
The New York Times, Remy Tumin: “Patagonia Is Suing Pattie Gonia Over Trademark Infringement: What to Know.”
The company should sponsor her environmental efforts and part of that is a trademark agreement where each side compromises a little bit; Pattie can keep doing her thing and Patagonia is seen as an ally again. Jason Kottke.
- Auteur: Pattie Goni
- Date: 10 novembre 2025
- Video: https://www.instagram.com/reel/DQ4ipaSj1Pu/
“Pattie Gonia is causing irreparable harm to Patagonia”… LOL.